Trend & Foresight Formats
The complexity of information and developments demands a continuous observation. The attendance in methodology and the structuring of impulses as well as future topics enables companies to understand causal connections and to deduce actions.
The handling with trend impulses enables companies to experience trends directly in cultural foci and moreover to discus them with industry experts. The intense discussion and the direct experience of trends is often the base for a successful transfer of topics in the own industry context. Hereby new perspectives and more space for innovation in companies open up.
With self-developed trend tools the IICM leads moderated innovation- and strategy development processes:
Transfer of insights from different formats like TrendSafaris, which allows the participants to experience the market environment directly.
Application of IICM WeScout Tool (www.wescoutapp.com), to collect observations and impulses and structure them.
CHANGE METHODOLOGY &
TREND & FORESIGHT
TEACHING, TRAINING & KEYNOTES