Strategy & Scenario Planning
Scenarios are a means to explore future opportunities in face of an uncertain future. The IICM scenario process enables participants to develop scenarios in a structured way in a 1-2 days facilitated workshop setting which allows to use existing trend inputs in order to explore future trends and challenges. The setting allows to assess identified option fields and roadmaps. The developed scenarios constitute a framework which can be used for later stages in innovation processes in order to test ideas, products, strategy portfolios with regards to their robustness in face of equally plausible future business environments.
Especially for innovation strategies the development of future scenarios enables:
The Preparation of future scenarios based on trends (Key Driver / Critical Uncertainties).
The Evaluation of the influence of trends and resulting challenges for the future company surroundings.
The setup of a causal understanding for the company surroundings.
The identification of signals (Weak Signals), which indicate possible future courses.
The verification and comparison of future fields of action and success critical tasks.
The classification of Core Needs/Values from a Value Analysis in fields of action and searching.
Test of robustness of the developed contents, strategies and products under different future courses.
The deduction of a strategic positioning and questions.
Visualisation of scenarios.
Selected Talks/ Publications:
Seidl, D., Werle, F. (2011). Strategisches Management und die Offenheit der Zukunft in: Tiberius, V. (2011). Zukunftsorientierung in der Betriebswirtschaftslehre, Gabler Verlag/ Springer Fachmedien, Wiesbaden.
Oxford Futures Forum 2014
CHANGE METHODOLOGY &
TREND & FORESIGHT
TEACHING, TRAINING & KEYNOTES